Camel case hashtags

What are camel case hashtags and why do people use them? Well, they aid accessibility and avoid embarrassing hashtag pitfalls...

I spend a stupid amount of time on social media.

It sucks me in like a black hole, chews me up and spits me out the other side, my head scrambled with “rules” of engagement and “how to” increase my followers.

I ignore most of that pushy sh*te because I’m too busy doing my proper job.

BUT – one tip I have heeded (and I’m sorry I didn’t heed it quicker) is related to accessibility, rather than follower growth.

🐫 And that’s the use of “camel case”. 🐫

Shockingly, despite having seen its use on social media sites (usually those other than the site formerly known as Twitter, which saw the launch and growth of hashtags), I didn’t really stop and wonder why people were suddenly using caps rather than all lower-case words in hashtags.


Camel case can also be seen in words such as iPhone and eBay – it’s when you upper case the initial letters of subsequent words in a phrase without spaces.

(For words such as MasterCard and YouTube, when the first word also takes a capital letter, the practice is known as upper camel case or pascal case.)

Camel case wasn’t invented specifically for hashtags – its use way predates those.

So, why is camel case so important for accessibility? Because screen readers can’t identify individual words in a hashtag without it. (And those with lower literacy or for whom English is not a first language can sometimes struggle to isolate the words too.)

Remember Scottish singer Susan Boyle? And her album launch hashtag? It was #susanalbumparty

I’m not going to spell out what screen readers might think that says. Suffice to say, if it had been presented as #SusanAlbumParty, there would have been no confusion or red cheeks. 🤭😉

So. To avoid confusion and to ease understanding, it’s camel case all the way for me.

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